Primo Nebiolo was a great protagonist in sport promotion at all levels, and he created a new concept of athletics through circuits of meetings that were capable of attracting more and more attention by the public, the media and important sponsors.

His life was completely devoted to sport, in particular to athletics: first as an athlete and then as the most important and appreciated Italian Sport Manager in the world. Thanks to his efforts, the queen of all sports, athletics, came back again to its splendours. He also imagined and realized spectacle athletics shows during football matches. It was 1970 when, thanks to his own initiative, during the break of the match Torino – Lazio at the “Stadio Comunale” the 1000 m. were run. Franco Arese won the competition with the time of 2’16”9: the new Italian record.

Primo Nebiolo was an eclectic man: he was an athlete first, then entrepreneur and journalist for “Popolo nuovo” – the newspaper of the “Democrazia Cristiana” in Piemonte, always passionate about his first love, sport.

Nebiolo started his managing career in 1948 when, only 25, he became President of CUS Torino. Thirty years after, he had already been at the head of the highest International Sport Institutions: in fact, after being CUSI Honorary President, in 1961 he became president of FISU. Thanks to his constant commitment in sport promotion, Nebiolo was president of FIDAL (the Italian athletics federation) from 1969 to 1989. In 1972 he was admitted in the IAAF Council, and in 1981 he was elected President of IAAF.

Nebiolo dedicated many of his efforts also to his beloved city, Torino. Here he realized some important events, starting from the first Universiade in 1959.
The last gift of this great sport manager to his City was the organization, in the very heart of Torino, of the World Cup of walk on October 12- 13 2002, in the same streets where the 2000 participants of the 1970 Universiade had paraded long time before.